Archer Sleep Care

When Archer Sleep Care launched their website, marketing efforts were already underway. What was missing was a way to see how each channel was performing.

Audit and Action

As a new website, Archer Sleep Care didn’t have any tracking infrastructure in place yet. Bookings and conversion points across the site couldn’t be connected back to the organic and paid efforts driving them, meaning there was no way to compare what was working.

We outlined a plan to set up all the needed tracking infrastructure and completed the entire setup from the ground up: analytics tools installed, custom tags added, and a clean branded dashboard to present only the metrics and visuals that matter.

The Result

Once the dashboard was live, it became clear the channel getting the most attention wasn’t the one bringing in bookings. The team had suspected this channel was driving a lot of traffic, but had no way to know if it was actually leading anywhere. The data showed people from that channel did start into the booking flow, but every one of them dropped off before completing a booking.

The dashboard also made it possible to see exactly where visitors were landing and where they were dropping off, including one page losing almost everyone who arrived there — a concrete, specific place to focus on next, instead of a guess.

For the first time, the full picture lives in one place: a single, shareable dashboard the team can hand to anyone including staff, an agency, or a marketing partner.

Special thanks to Archer Sleep Care for allowing us to share this case study.