The Foundation Project

Step 1

Tracking & Analytics Audit

A full audit of what’s tracking, what’s broken, and what’s missing — before any setup begins.

Step 2

Tracking Setup

Google Tag Manager and Google Analytics 4 configured to capture the events that matter. UTM conventions set so your paid traffic is properly attributed.

Step 3

Data Studio Report

A live Data Studio dashboard built to your business. You own the report — ongoing data validation is optional.

Step 4

Handoff & 90-Day Validation

A Zoom walkthrough to confirm you can access and understand your dashboard — then 90 days of monitoring to ensure data quality.