Foundation Project

The Foundation Project

A step-by-step breakdown of exactly what’s included — from the first audit to your finished dashboard.

Step 1

Tracking & Analytics Audit

A full audit of what’s tracking, what’s broken, and what’s missing — before any setup begins.

Step 2

Tracking Setup

Google Tag Manager and Google Analytics 4 configured to capture the events that matter. UTM conventions set so your paid traffic is properly attributed.

Step 3

Data Studio Report

A live Data Studio dashboard built to your business. You own the report — ongoing data validation is optional.

Step 4

Handoff & 90-Day Validation

A Zoom walkthrough to confirm you can access and understand your dashboard — then 90 days of monitoring to ensure data quality.

Optional Add-on

Ad Conversion Tracking

Once your core tracking is in place, we can extend it directly into your ad accounts, so the platforms you’re paying for can actually see when a click turns into a booking.

  • Google Ads: We set up conversion tracking so Google Ads knows which campaigns and keywords are actually driving bookings, not just clicks.
  • Bing/Microsoft Ads: Same setup on Microsoft Ads, so you can compare performance across platforms with confidence.
  • Meta (Facebook, Instagram): We configure the Meta Pixel and Conversions API so your Facebook and Instagram ads report real bookings, not just link clicks.

Optional Add-on

Advanced Dashboard

For businesses that want a fuller picture, we can blend additional data sources into your dashboard alongside your core tracking.

  • Modelled revenue: Where direct tracking has gaps, we use modelling to estimate the revenue impact of your marketing.
  • CRM Data: We bring in data from your CRM or booking system so you can see the full path from click to customer, not just the click.
  • BigQuery data blended in: If your business already has data in BigQuery, we can blend it into your dashboard for a more complete, custom view.