You’re not alone, industry research suggests that over 70% of small businesses have incomplete or broken conversion tracking. And it’s no wonder! Ads platforms have notoriously unhelpful default metrics… pageviews.. likes… impressions, but nothing that actually tells you “that ad click resulted in a customer submitting a contact form.”

trackable exists for the ones who want to close that gap — without hiring an agency, wading through dashboards alone, or wondering if the tracking they do have is set up correctly in the first place.

My name is Melissa. I started trackable because I kept seeing the same problem, businesses investing in various marketing channels with no reliable way to compare or measure what was working. The tools existed. The setup didn’t.

My background is a bit of an unusual combination — a psychology degree, several years in customer-facing roles, and over a year at a marketing agency where I audited over a hundred websites for conversion tracking setup and did quality assurance for dozens more. I care about the technical setup being correct, but I can also step back and make sure the setup reflects how your business and customers behave.

If you’re a health and wellness business that’s been putting off getting your tracking in order, this is what I do.