About
Why trackable Exists
Spending money on Ads, SEO, or email campaigns, but can’t actually see if it’s driving leads?
You’re not alone. Many business owners spend precious time pouring over reports and dashboards, logging in and out of accounts, only to end up with a murky picture of how their marketing efforts are performing.
We’ve identified two major barriers to clarity
Industry research suggests that over 70% of small businesses have incomplete or broken conversion tracking. By default, ad platforms track notoriously unhelpful metrics: pageviews, likes, and impressions, but nothing that tells you an ad click actually turned into a booking. Real conversion events, like form fills, bookings, and calls, require manual setup with tools like Google Tag Manager, which can be tricky and time consuming.
Meta, Google Ads, your website CRM, and other marketing tools each have their own account and dashboards. This scatters your data and makes it hard to clearly track and compare results across channels.
How We Fix It
trackable exists for the ones who want to close the measurement gap. We set up conversion tracking for the events that matter, everywhere you need it: your website, booking platform, and ad accounts. We then build a central dashboard that pulls in all the data your business needs to compare and optimize your marketing performance.
Meet The Team
Melissa Goodkey
Founder
I started trackable because I kept seeing the same problem: businesses investing in various marketing channels with no unified way to compare or measure what was working. The tools existed. The setup didn’t.
My background is in psychology, with a focus on consumer behaviour and marketing analytics. I started applying it during an internship at the Terry Fox Foundation, setting up Google Analytics, then moved into a full-time role at a search ads agency, where I audited conversion tracking for over a hundred websites and handled QA on dozens more.
At trackable, I build dashboards that are both intuitive and informative and accurate tracking setups to power them. I understand the human behaviour behind each metric, and that shapes how I design, interpret, and communicate your data. I care about the technical setup being correct, but I can also step back and make sure it reflects how your business and customers behave.
I specialize in Jane App, having worked with it from both sides, as a practitioner during my psychology training, and later setting up its tracking for health and wellness clients at the agency. If you’re a Jane App or health and wellness business that’s been putting off getting your analytics in order, this is what I do.